Gulfstream G500 & G600 Launch (2014)
Client: Gulfstream
Production Company / Agency: George P. Johnson, Spinifex Group
My Role: Media Producer (Spinifex Group)
Project Description:
To launch two of Gulfstream’s new planes, GPJ partnered with Spinifex to design and execute one of the largest and most successful clean sheet aircraft reveals in Gulfstream company history.
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Core to the event creative was a 150’ x 25’ projection canvas installed within one of Gulfstream’s brand-new Savannah hangars. At the crescendo of the reveal sequence, this massive wall rose up to reveal the aircraft as it rolled into place for its first appearance in front of global press.
GPJ delivered the live production, and Spinifex were responsible for the content production of the reveal video and executive speaker support.
As the media producer, I worked directly with GPJ and the client to help define the narrative and establish the creative strategy for the content. I then managed a team of 6 who designed and animated the various elements.
