Honda Fit Press Reveal - Detroit Auto Show 2014
Client: Honda
Production Company / Agency: Spinifex Group
My Role: Account Director
Project Description:
Designed to bring to life the attributes of Fit customers, the launch of the Honda Fit at the 2014 Detroit auto show delivered a talked-about experience that captured as much media attention for the reveal itself as for the vehicle.
The innovative 3-minute reveal sequence featured a moving treadmill, 4 vehicles and 7 actors in a tightly choreographed sequence that combined live performance with synchronized content and lighting effects, to truly immerse the automotive media.
As the Account Lead for Honda’s auto show press events, I was responsible for the end-to-end management of the project, from pitching the initial creative, through production, to onsite rehearsal and delivery.
