Cisco GSX FY18 (2017)
Client: Cisco
Production Company / Agency: George P. Johnson, Spinifex Group
My Role: Account Director / Executive Producer (Spinifex Group)
Project Description:
Each year 20,000+ Cisco sales staff descend on Las Vegas for the Company’s annual Global Sales Experience: a 4-day event featuring a series of learning, networking and collaboration opportunities. As Cisco’s digital experiential partner since 2015, Spinifex were responsible for designing and developing a series of interactive engagements and media experiences that engage the diverse audience
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Having delivered monolithic, centrally-located experiences in the previous two GSX events, in 2017 we took a more dispersed approach to digital engagement, focusing on attendee way-finding and personalization. This saw the production of:
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The Portals – a series of interactive doorways enabling attendees to scan-in via RFID, assess their learning progress (part of their attendance mandate) and display subsequent activity recommendations via a floor projection. The engagement was simple and intuitive providing instant and personalized feedback that continually changed as attendees spent more time in the space
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VR Theater – a virtual reality theater enabling attendees to explore some of Cisco’s CSR activities
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MakerSpace – a PiTop building workstation, where attendees were able to assemble computers for charity
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The Boulevard (media content) – a series of LED “ribs” creating a corridor through The Hub – Cisco’s learning and networking zone – featuring a content mapping display designed to create mood and atmosphere
As the Account Director & Executive Producer, I oversaw the 6-month process, managing a team of 20+ through ideation, scoping, technical execution, media production, interactive development, financial management and onsite delivery.
