Tesla Powerwall Launch
Client: Tesla
Production Company / Agency: George P. Johnson, Spinifex Group
My Role: Executive Producer (Media Production)
Project Description:
On April 30, 2015 Tesla CEO, Elon Musk, unveiled the PowerWall - a line of stackable batteries aimed at homes, businesses, and industrial spaces. To announce this transformative moment to the world, Tesla partnered with GPJ and Spinifex Group to develop and produce a launch event hosted at the company’s Hawthorne CA facilities.
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Dubbed "The Missing Link", the event saw Tesla's new battery mounted to a rotating projection-mapped screen. Hidden from view until the reveal moment, the unveil was celebrated with a dynamic 60-second projection mapped sequence, featuring imagery emanating from and around the wall-mounted battery. Noted by multiple tech blogs as “the best keynote presentation ever”, the event set the bar for future product launches at Tesla.
As the Executive Producer of media production, I helped define the creative vision and oversaw the production of the fully-animated reveal sequence.
