FCA Dealer Announcement Show 2015
Client: Fiat Chrysler Automobiles (FCA)
Production Company: Spinifex Group
My Role: Executive Producer (Media Production)
Project Description:
To engage FCA’s disparate dealer network at their 2015 Dealer Announcement Show, our approach was to treat the show like a theatrical play, with each brand representing a different act, and where the vehicles themselves were but actors in a much bigger narrative. Using content mapping synchronized with lighting and theatrical effects, we created a truly transformative environment to showcase a series of big, bold, spotlight reveals, as we took FCA’s 5500 dealers on a memorable journey through 8 brands and 64 vehicle reveals.
As the Spinifex Executive Producer, I managed a team of 7 to design, produce and deliver key content across each of the FCA brands. This involved managing 8 different client groups, coordinating with multiple creative agencies and integrating with the technical and live production teams to ensure seamless delivery. Executed in less than 3-months, the success of Dealer Announcement Show resulted in FCA commissioning Spinifex to design and produce a media display for their Detroit auto show booth.
