Cisco GSX FY17 (2016)
Client: Cisco
Production Company / Agency: George P. Johnson, Spinifex Group
My Role: Account Director / Executive Producer (Spinifex Group)
Project Description:
Each year 20,000+ Cisco sales staff descend on Las Vegas for the Company’s annual Global Sales Experience: a 4-day event featuring a series of learning, networking and collaboration opportunities. As Cisco’s digital experiential partner since 2015, Spinifex were responsible for designing and developing a series of interactive engagements and media experiences to engage the diverse audience.
In 2016, we conceived and produced a multi-faceted projection display, a trivia-based laser maze housed inside two shipping containers, as well as an interactive social smoke canon. As the executive producer, I oversaw the 6-month process, managing a team of 15 through ideation, scoping, technical execution, media production, interactive development, financial management and onsite delivery.
